Manal Haddad

21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

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  • nlltrnghas quoted7 years ago
    Today, however, creating brand equity requires a three dimensional approach where the marketer not only attach feelings to the brand but also connect it with personal lives of the customers.
  • nlltrnghas quoted7 years ago
    marketing in the 21st century is all about creating superior customer experience.
  • nlltrnghas quoted7 years ago
    reating pleasant experience for the customers
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