Summary of Invisible Influence

Summary of Invisible Influence by Jonah Berger | Includes Analysis


Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.
Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice.
Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group…

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis

Overview of the Book
Important People
Key Takeaways
Analysis of Key Takeaways

About the Author

With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
22 printed pages
Original publication



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    b4985983830has quoted2 months ago
    The need to express individuality is greater among people in higher socioeconomic classes, whereas those in lower classes care less when they make decisions similar to those of peers
    mo9fhas quotedlast year
    Individual decisions are often influenced by a variety of subtle factors which people can see affecting others’ decisions but fail to see affecting their own.
    People are more likely to choose the things they see very often even if they do not realize how often they see them.
    Individuals tend to agree with group consensus. This is true even if the group chooses an obviously incorrect choice, unless another person dissents from the group.
    People often choose something unlike what others choose to differentiate themselves, unless that choice is made privately
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