he’d take samples of the odors he wanted to master and lock himself in a dark room, then sniff one at a time while trying to associate the smell with places, people, moments, or forms. “For me, patchouli: It’s brown, it’s red, it’s earthy, it’s mystic. And the shape for me is weird. A triangle, because it’s aggressive a little bit,” he said. “You have to believe something in order to remember it, good or bad.” Another perfumer, also French, assured me I’d get nowhere unless I started assigning words to smells. “It is better if you do it aloud,