Leonard Mlodinow

Subliminal: How Your Unconscious Mind Rules Your Behavior

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Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of…
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387 printed pages
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Quotes

  • Nikolai C.has quoted2 years ago
    In fact, studies show that the people with the most accurate self-perceptions tend to be moderately depressed, suffer from low self-esteem, or both.48 An overly positive self-evaluation, on the other hand, is normal and healthy
  • Nikolai C.has quoted2 years ago
    Our unconscious is at its best when it helps us create a positive and fond sense of self, a feeling of power and control in a world full of powers far greater than the merely human
  • Nikolai C.has quoted2 years ago
    As Steve Jobs said, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”
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