W.Terrence Gordon

McLuhan For Beginners

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A concise, accessible introduction to the great linguist who shaped the study of language for the 20th century, SAUSSURE FOR BEGINNERS puts the challenging ideas of Ferdinand de Saussure (1857–1913) into clear and illuminating terms, focusing on the unifying principles of his teachings and showing how his thoughts on linguistics migrated to anthropology. Ferdinand de Saussure's work is so powerful that it not only redefined modern linguistics, but it, also, opened our minds to new ways of approaching anthropology, literary criticism and psychoanalysis. Saussure felt that 19th century linguistics avoided hard questions about what language is and how it works. By 1911, he had taught a general linguistics course only three times. Upon his death, however, his students were so inspired by his teachings that they published them as the "e;Course in General Linguistics."e; SAUSSURE FOR BEGINNERS takes you through this course, points out the unifying principles and shows how these ideas migrated from linguistics to other subjects.
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283 printed pages
Publication year
2015
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Quotes

  • Альбертhas quoted10 years ago
    The technology of the age of acoustic space, the technology that later gave writing, print, and telegraph, was speech.
    Transformed into writing, speech LOST the quality it had in the age of acoustic space.
  • Альбертhas quoted10 years ago
    we define “message” simply as the idea of “content” or “information,” McLuhan believes, we miss one of the most important features of media: their power to change the course and functioning of human relations and activities. So, McLuhan redefines the “message” of a medium as any change in scale, pace, or pattern that a medium causes in societies or cultures.
  • Альбертhas quoted10 years ago
    we define “message” simply as the idea of “content” or “information,” McLuhan believes, we miss one of the most important features of media: their power to change the course and functioning of human relations and activities. So, McLuhan redefines the “message” of a medium as any change in scale, pace, or pattern that a medium causes in societies or
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