Human Design for Coaches and Course Creators

Any coach should have tools that provide context and guide you through creating meaning for yourself, not telling you what to do or think and who to be.

You also want to think of ways to use your money to serve and support you rather than being at its mercy.

Managing your money is an integral part of business. Reducing the emotional reactivity around it is typically the first and most important step.

turnover presents another thing to manage. Another way property can make you money is by living in a place long enough to give you equity. You only access equity when you sell your home but typically re-invest it in another place to live. Equity isn’t really the type of money you can rely on to provide stability unless you’re willing to sell your property.

Income property: Property has its own energy. So do renters. If this is an option for you, think about the logistics of the property you purchase. Are you OK with the occasional sounds, smells, and sharing of outdoor space of renting out a basement apartment?

Investments: Find an advisor you jive with, and let their energy manage it. One of the best financial lessons is the power of compound interest. Set a regular withdrawal, and forget about it, even if it’s a small amount. Don’t watch and worry about it all the time. You access it later, and it will need time to grow. Unlike property, this type of investment is usually liquid unless the fund is locked for some reason, usually tax reasons. Your advisor should help you figure out your risk tolerance and choose an investment right for you.

Semi-passive income: Your money is where your energy is, so “passive income” is a bit of a misnomer. You will always have to feed energy into passive income projects at times. This might look like hiring someone to help maintain your passive products or directing your attention towards them on occasion to boost their energy. You could also consider re-packaging content you have already created as bonuses in your current ventures. When you re-purpose content, make sure the product aligns with your message. Something else to consider is packaging some of your older stuff (or creating something especially for the purpose) into upsells, downsells, order bumps, etc. If you are trying to create passive income, remember that it will take maintenance, whether from your energy or someone else’s.

Do you work well under pressure? Do you love what you’re doing when you’re under pressure? Maybe you do, but for me, that’s not the case. Diversifying your income streams is one of the best ways to create stability so that you can get your business off the ground and get through the low ebbs in energy without being stressed out or feeling like you have to do something to bring money in.

MONEY IN YOUR BUSINESS
No matter your energy type, you will want to have some safety structures built-in. In her book Big Magic (which should be required reading for anyone wanting to earn money off their creativity), Elizabeth Gilbert says that you need to treat your (creative project of whatever type) like a baby. Let it grow and learn and figure itself out before you expect it to pay the bills.

Momentum is the most crucial thing in attracting customers. You have your own energy and momentum, but your community and content will also create and add to it. In my opinion, this explains why the big names can do pretty much anything where advertising is concerned. They have created sufficient momentum, and their community gives them authority, adding different pieces of energy to the content, making it more appealing to a broader audience.

Building an audience becomes much easier the more people you have in your community. Once people are in your community, you can sell to them. You attract people by holding your frequency by speaking your truth loud and proud, and customers come to you. That’s the secret. But, if you look for ways to amplify your momentum, that’s how you get quantum results. It’s about combining energy AND strategy.