Presidential Persuasion is a compelling book that weaves together the lessons of history with the challenges of the future. Jeff Tippett is an entrepreneur and communications expert who lives out the lessons he teaches in these pages. Reaching back into American history to Abraham Lincoln, Tippett illustrates that the traits of a successful leader are timeless. In a world of automation and artificial intelligence, interpersonal communications remain of paramount importance to effective leadership. Readers of Tippett’s first book, Unleashing Your Superpower, are going to enjoy coming to know him a bit better. And those who haven’t read it … well, it’ll likely be next on your list.