If you are one of the thousands of sales professionals, brokers, manufacturers, restaurant owners, and chefs, this book was written for you. You will learn step by step how to build better relationships and negotiate win/win contracts with every customer or vendor resulting in increased sales starting immediately. You will also learn how to improve in the areas of food cost, labor cost, menu pricing, as well as tips on how to sell beef, pork, poultry and seafood.