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Seth Godin

This Is Marketing

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A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on…
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228 printed pages

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Impressions

  • Tommy Hartantoshared an impression4 years ago
    👍Worth reading
    🔮Hidden Depths
    💡Learnt A Lot
    🎯Worthwhile
    🐼Fluffy

    This book is not for beginners in marketing. Not because the words are sophisticated, but because they are too general.

    For example, you will find "who it's for" so many times throughout this book. What does it actually mean? There can be painfully many interpretations, such as: is it about a certain person I know? Those in a certain place at a certain time? Those in pain?

    Actually, It simply means "target market." (Well, a bit deeper than that.)

    So the ability to specify what Seth means with his verbage is a better way to start.

    You also need to have a very basic knowledge on psychology, advertising and business.

    For someone who has been following Seths's work for years, this book is more of a relief!

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    Quotes

    • Levihas quoted4 years ago
      Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.
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    • Мария Семаковаhas quoted5 years ago
      the best ideas require significant change.
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    • Svyatoslav Yushinhas quoted5 years ago
      Stories, connections, and experiences
      The good news is that we don’t need to rely on the shiniest, latest digital media shortcut—we have even more powerful, nuanced, and timeless tools at our disposal.
      We tell stories. Stories that resonate and hold up over time. Stories that are true, because we made them true with our actions and our products and our services.
      We make connections. Humans are lonely, and they want to be seen and known. People want to be part of something. It’s safer that way, and often more fun.
      We create experiences. Using a product, engaging with a service. Making a donation, going to a rally, calling customer service. Each of these actions is part of the story; each builds a little bit of our connection. As marketers, we can offer these experiences with intent, doing them on purpose.
      The entire organization works for and with the marketer, because marketing is all of it. What we make, how we make it, who we make it for. It is the effects and the side effects, the pricing and the profit, all at once.
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