Find, build, and grow great ideas that your customers will thank you for.
“Thank you” is what every customer wants to say, and what every business owner and designer wants to hear. But when 95% of innovations fail, it is hard to know what to do next in order to get people to fall in love with your product and service experiences.
Getting to Thank You reliably, and repeatedly, isn't easy, but the stories, tools, and methods in this book are often the difference between a half-baked idea and a hit.
The tools in this book will help you identify meaningful ideas and opportunities, evaluate them rigorously, and help you put them to work in the real world.
This is the essential tool set for anyone who is serious about creating success in a rapidly changing world.
This book will help you • Find, build, and grow new ideas
• Understand your customer deeply
• Adapt to new customer challenges
• Improve your innovation hit rate
• Design experiences your customers will love
