The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Muchomachohas quotedlast year
reach people in an effective, scalable, and data-driven way
Muchomachohas quotedlast year
merged marketing into their product development
Muchomachohas quotedlast year
anything that gets customers is marketing
Muchomachohas quotedlast year
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Muchomachohas quotedlast year
If you can treat a book like a start-up, anything is game. The
Muchomachohas quotedlast year
If you know the Way broadly you will see it in everything
Muchomachohas quotedlast year
Retention trumps acquisition
Muchomachohas quotedlast year
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Muchomachohas quotedlast year
the focus needs to be on improving customer retention