Ryan Holiday

Growth Hacker Marketing

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  • shaminidemellohas quoted9 years ago
    The role of the growth hacker is to ruthlessly optimize incoming traffic for success
  • Eliezer Diazhas quoted2 years ago
    reach
    people in an effective,
    scalable, and data-driven
    way
  • Eliezer Diazhas quoted2 years ago
    merged marketing into
    their product development
  • Eliezer Diazhas quoted2 years ago
    anything that gets customers is marketing
  • Eliezer Diazhas quoted2 years ago
    At the core, marketing is lead generation. Ads drive awareness . . . to drive sales.
    PR and publicity drive
    attention . . . to drive sales.
    Social media drives
    communication . . . to drive sales
  • Eliezer Diazhas quoted2 years ago
    If you can treat a book like a start-up, anything is game.
    The
  • Eliezer Diazhas quoted2 years ago
    If you know the Way broadly you will see it in everything
  • Eliezer Diazhas quoted2 years ago
    Retention trumps
    acquisition
  • Eliezer Diazhas quoted2 years ago
    was obsessed with more,
    more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach.
    Scaling Retention and
  • Eliezer Diazhas quoted2 years ago
    the focus needs to be on
    improving customer
    retention
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