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John Jantsch

Duct Tape Marketing

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Duct Tape Marketing is the small business marketing road map — A collection of proven tools and tactics woven together in a step—by—step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real—life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing — just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool…it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.
——Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as…

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292 printed pages
Original publication
2011
Publication year
2011
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Quotes

  • Natalia Lukianovahas quoted8 years ago
    Creating customers offline will, in my opinion, always (okay, for the next few years, anyway) be the most profitable way for a small business to build long-term, high-profit revenue. But those revenues will never appear if you don’t master the online information space first.
  • Eric Balbuenahas quoted7 years ago
    The Client Tracker Profile will go far beyond the basic contact information of your clients and ask you to discover and record personal information about your clients such as the hobbies and interests I spoke about earlier in this chapter. Other areas may include family information and school information.
    Individually this information will help you do a much better job of providing value to your clients. Collectively this information will help you understand and shift your ideal market description as well as the words and messages you use to communicate with this group. This tool can prove invaluable when a salesperson leaves your organization and a client is moved to a new salesperson.
  • Eric Balbuenahas quoted7 years ago
    The greatest problem my Ideal Prospect faces is that they have lost control over the various marketing initiatives and marketing materials that have been created on the fly over the years. Internally, there is no marketing accountability, and most, if not all, of the marketing responsibility falls to the owner of the business. They have also found it difficult to grow their business beyond its current market share due to increasing competition.
    They desperately want to take their business to the next level.
    The best way to reach these Ideal Prospects is through direct mail offering productivity tools, business workshops sponsored by trusted business professionals, and referrals from other business professionals.

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