Dan Kennedy,Chip Kessler

Making Them Believe

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DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business!  IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER…Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question; two kinds of CLARITY essential for marketing success---missing from most businesses; THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition; the 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to; a most radical, revolutionary change  to your entire approach to selling---why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you. INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast… ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart,  Dr. Atkins,  Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.
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224 printed pages
Original publication
2010
Publication year
2010
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Quotes

  • Anny Rudhas quoted3 years ago
    I worked hard and continue to work hard in exchange for opportunities, rights, privileges, benefits, privacy, and luxury that others cannot have, and I’ll admit that some of my enjoyment is fact that others can’t have it.
  • Anny Rudhas quoted3 years ago
    is really no secret that the affluent want what others cannot have. They prefer living in gated enclaves; they invest in original art and rare collectibles; they want to attend sporting events in their own luxury sky-boxes or at least ringside seats; they eschew first class commercial air travel in favor of private jets; they join private clubs; and vie to get their offspring admitted to elite, private pre-schools, academies and universities. This is motivation clearly seen at work in almost all the buying behavior of the rich. But it lives in the minds of the less affluent too, regardless of their ability or inability to indulge it. “Keeping up with Joneses” may drive much of the Chevrolet crowd’s purchasing, but a desire to get one up on the Joneses is ever-present, and can be used by astute marketers with just about any demographic group.
  • Anny Rudhas quoted3 years ago
    Dr. Brinkley’s own words, in defense of this procedure, and in presenting it to candidates:
    1. The client was able to afford such luxury so why should he settle for less than the best?
    2. Such human glands were certainly not easy to get but Dr. Brinkley had his proprietary sources
    3. These were no ordinary human glands, but those of a healthy, virile young male
    4. Did the patient really want the glands from a goat transplanted inside his body? (Yes, Brinkley was willing and bold enough to sell against his own product!)
    5. Because human glands are not always accessible, the patient must be ready at a moment’s notice to make himself available for the surgery
    6. This procedure using the human glands was so superior and reliable that a performance/satisfaction guarantee could be made—unheard of, of course, in medicine: a guarantee that the human glands will be of the highest quality and if there is any dissatisfaction then they patient may request a new set free-of-charge (only having to pay basic hospital costs)
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