• NASCAR has a huge following (i.e. 2.85 million Twitter followers).
• The author has a commitment from Fox TV to appear on their morning show prior to next year's Daytona 500 (Feb. 2017) as well as SiriusXM radio. He will be working to secure more such interviews between now and publication.
• The author has been around the sport since the 1970s. He has been published in the Los Angeles Times, the Cleveland Plain Dealer, the Atlanta Journal-Constitution, NASCAR.com, ESPN, and Fox Sports. He was also a contributor to Chicken Soup for the NASCAR Soul (2010).