Scott Hurff

Designing Products People Love: How Great Designers Create Successful Products

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How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.
This book is currently unavailable
442 printed pages
Have you already read it? How did you like it?
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Impressions

  • Nikita Ischenkoshared an impression4 years ago
    👍Worth reading
    💡Learnt A Lot
    🎯Worthwhile

Quotes

  • Alena Davydovahas quoted5 years ago
    A prototype can serve many purposes. It can be just for demonstrating an idea, it can be for exploring and testing an idea, it can be for selling an idea, or it can be to build an MVP,” says Ting.
    But prototypes are ultimately storytelling tools. If you can tell a better story because of the prototype, then you’ve already come a long way toward building a product that solves your customer’s pain
  • Rudel Sabirovhas quotedlast year
    That comes from empathy. They get outside their own frame of reference so they can make something that touches the masses.
    And “taste” kills empathy. Taste is when you’ve amassed enough of those cultural influences that you start to believe the ideas and the cultural synthesis come from within. The moment that happens you stop observing. You stop absorbing the influences because you see yourself as the source. It’s subtle, easy to miss. But slowly your source material narrows, your resources diminish, and you are left to repeat yourself. Culture goes on, dynamic and ever changing, and you are left with the same material to chew on. This is where “taste” leads you
  • Nikita Ischenkohas quoted4 years ago
    A lot of people try to get everything they want to get done, done, and not just—is this good enough to solve the problem? Because if it is, let’s get it out.

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