Designing Products People Love: How Great Designers Create Successful Products

A prototype can serve many purposes. It can be just for demonstrating an idea, it can be for exploring and testing an idea, it can be for selling an idea, or it can be to build an MVP,” says Ting.
But prototypes are ultimately storytelling tools. If you can tell a better story because of the prototype, then you’ve already come a long way toward building a product that solves your customer’s pain

That comes from empathy. They get outside their own frame of reference so they can make something that touches the masses.
And “taste” kills empathy. Taste is when you’ve amassed enough of those cultural influences that you start to believe the ideas and the cultural synthesis come from within. The moment that happens you stop observing. You stop absorbing the influences because you see yourself as the source. It’s subtle, easy to miss. But slowly your source material narrows, your resources diminish, and you are left to repeat yourself. Culture goes on, dynamic and ever changing, and you are left with the same material to chew on. This is where “taste” leads you

A lot of people try to get everything they want to get done, done, and not just—is this good enough to solve the problem? Because if it is, let’s get it out.