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Annmarie Hanlon

Quick Win Marketing

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Quick Win Marketing is aimed at entrepreneurs and business managers wanting to start, grow or revitalise a business, and companies launching new services or products in the UK or Ireland. The book is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections: Marketing essentials; Launching new services / products; Growing your business; and Revitalising your business. All questions and answers are also cross-indexed over the following headings: Management, Branding, Research, Innovation, Pricing, Promotion, Sales and Online. Questions include: What market research do we need? How do we price our services? How do we find customers? How do we prepare a brochure? How do we create a marketing budget? How do we generate media attention? How do we segment our business? How do we get more website traffic? Where can we issue news releases online? How can we win more pitches? How can we create greater impact meeting new people? What are the top 10 ways to promote our business on a shoestring?
This book is currently unavailable
124 printed pages
Publication year
2012

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Quotes

  • Dilip Gadirajuhas quoted8 years ago
    Q5How do we get a logo?
    A logo is a symbol of the organization’s name and should last for some time. It should represent the company’s values (professional, expert, creative, etc).
    In terms of style, logos can be a form of the company name, like Slideshare, the business media site for sharing presentations, documents and pdfs.
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    • Dilip Gadirajuhas quoted8 years ago
      To develop your business name:
      Take a blank sheet of paper and divide it into four boxes.
      In each box, write one of these words: Values, Image, Uniqueness, Services.
      In values, list down all the things that are important to you, what really matters – e.g. personal service, efficiency, attention to detail, expertise.
      In image, list all the words you would like people to say when describing your business.
      In uniqueness, think about why you will be different – e.g. 24 hour service.
      In service, list what you will offer, all the variations of your products or service.
      Based on these words, find some friends and brainstorm to generate various names.
      Look at the names in lowercase and UPPERCASE.
      Check with your Companies Registration Office to see if the name is available.
      Go online to see whether a suitable website address is available.
      Say the name out loud and check whether it sounds good.
      Put the names onto a wall in your office and leave them there for a few days and then decide which is preferred or which name grows on you!
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      • Dilip Gadirajuhas quoted8 years ago
        Company names are often based on people or places. Companies based on family names include Ford Motor Company and Cadbury’s chocolate. Businesses named after their location include 3M (originally known as Minnesota Mining and Manufacturing Company) or Armitage Shanks sanitaryware from the Staffordshire village in England.
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