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Ann Handley,C.C.Chapman

Content Rules

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357 printed pages
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Quotes

  • Menna Abu Zahrahas quoted3 years ago
    They must have more than a thousand blog posts, hundreds of videos, and dozens of articles between them. Now, in one place, you have access to their greatest hits.

    —David Meerman Scott

    Author of The New Rules of Marketing & PR and Real-Time Marketing & PR
  • Menna Abu Zahrahas quoted3 years ago
    And I knew just the people to do it. Ann and C.C. are storytellers, journalists, and marketers. In my opinion, that’s the perfect combination of skills and expertise to identify and deliver rules that we can all use to create killer blogs, podcasts, videos, e-books, webinars, and more.
  • Menna Abu Zahrahas quoted3 years ago
    When I created the New Rules Social Media book series with John Wiley & Sons, I said that it was essential to have a book about how to create killer content.

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