So began Esther’s quest to open her baking business. She didn’t quit her job just yet but filed for a two-week vacation leave to start testing the waters. First, she thought, research. She figured that she needed to get this business thing all figured out in her head first, before she took any further step forward. The more prepared and planned she was, the better. She intended to research everything there is to know about starting such a venture, from recipes to finance management. She also planned to survey her friends and the entire neighborhood to get a feel of the market needs. It was all starting to take shape in her head.
Unfortunately, whatever took shape in Esther’s head stayed there and never found its way out.
The thought of having to learn everything about how to start and run a baking business from scratch overwhelmed Esther so much that she was paralyzed from taking any action in that direction. Taxes, business filings, leases? All she wanted to do was bake!