Harlan Platt

Lead with Cash

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This book takes an entirely new look at how companies ought to be managed. It argues that managers need to focus on how corporate decisions affect the firm's cash. The author, who is well known in the fields of management and crisis management, suggests that companies that follow the paradigm presented in the book are more likely to survive tumultuous times, provide higher returns to their investors, and have a conducive work environment.
Contents:IntroductionPart I:Lead with Cash: Achieve Great Results by Identifying the Right TargetName the Team “Cash and More Cash”Rationalize Costs Focusing on CashMake Product Decisions Based on CashSet Strategy with CashChange the Culture to One Based on CashDesigning Cash Flow into SystemsCreating Cash with Optimal Pricing DecisionsRethinking Capital BudgetingThe Impact of Leverage: Examining Private EquityPart II:Cash Flow BasicsWorking Capital and Cash FlowThe Statement of Cash Flows: Six Red FlagsCash Flow DetailsPart III:Reflections from Turnaround and Crisis ManagersBiographies of ContributorsReadership: Advanced undergraduates and graduate students in business; business professionals.
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340 printed pages
Original publication
2010

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