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Kevin Nichols

Enterprise Content Strategy

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Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.

Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
This book is currently unavailable
206 printed pages
Original publication
2015
Publication year
2015
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