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Joseph Sugarman

The Adweek Copywriting Handbook

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  • zanyar baezhas quoted2 years ago
    And in this book you will learn some of the valuable techniques to use to expand your knowledge
  • zanyar baezhas quoted2 years ago
    Let me cite a good example
  • zanyar baezhas quoted2 years ago
    You Must Become an Expert
  • Reza Aprianohas quoted7 years ago
    one of the main reasons was the way they pitched the product—on a logical level.
  • Reza Aprianohas quoted7 years ago
    lies the drama that will sell it to people who want it.
  • Reza Aprianohas quoted7 years ago
    concept using Karpov
  • Reza Aprianohas quoted7 years ago
    You sell the sizzle and not the steak—the concept and not the product.
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