Andrea Sexton

What the H*ll is PR Anyway

Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business.
Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign and write an effective press release. This little gem of a book also includes some tips on awards, brand ambassadors and influencers,
and how to become an expert in your field.
A friendly and easy read that takes the mystery out of Public Relations. Suitable for business owners, marketing managers, marketing and communications students, and those planning to start their own business.
26 printed pages
Original publication
Admire PR



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