Joe Pulizzi,Robert Rose

Managing Content Marketing

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  • Laura Garciahas quoted5 years ago
    But let’s also remember that in addition to knowing WHO we are talking to, we need to know who WE are. As Lao Tzu said: “He who knows others is learned; he who knows himself is wise.”
  • Laura Garciahas quoted5 years ago
    What is the SCOPE of your initial content marketing plan?
    What is the team you will need to address that scope?
    How will this affect your existing marketing efforts?
  • Laura Garciahas quoted5 years ago
    the budget you created at the start of the year is not drastically different than the one you ended up with, you probably aren’t listening enough to what your customers need.
  • Laura Garciahas quoted5 years ago
    Open Innovation: Researching a New Paradigm by Henry Chesbrough
  • Charlotte Dyberg Velløvhas quoted6 years ago
    Understanding “who THEY are” is critical to creating relevant and meaningful content. You need to know your customers better than your spouse or your best friend. What do they like? What do they do? What are their activities and hobbies? What products do they use? What do they read? What are they saying and when are they saying it?
  • Charlotte Dyberg Velløvhas quoted6 years ago
    For me, personally, three basic conditions of satisfaction underlie everything I do:
    Grow professionally
    Grow wealth
    Have fun
  • Charlotte Dyberg Velløvhas quoted6 years ago
    “Conditions of satisfaction” is business-speak for the criteria used to measure the outcome of a plan or project.
  • Gigih Syahbanhas quoted9 years ago
    increasing revenue. Everything else — costs, margin, talent, etc. — falls from that one metric.
  • Gigih Syahbanhas quoted9 years ago
    Why Must We Be Engaging?
  • Gigih Syahbanhas quoted9 years ago
    4. What were the risks?
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