Resonate

“Progress is impossible without change; and those who cannot change their minds cannot change anything.”
George Bernard Shaw

in physics. If you know an object’s natural rate of vibration, you can make it vibrate without touching it.

a moment in the speech where a form of contrast was communicated.

suspend neatness and allow yourself to stay unstructured

to move in any direction you can imagine

Stimulate your audience through appeals to their feelings of pain or pleasure

Stating fact after fact in an hour-long presentation doesn’t signal to the audience why these facts are important

You must strike a balance between analytical and emotional content

Look at industry studies, competitor insights, news articles, partner programs, surveys—everything

Your job as a communicator is to create and resolve tension through contrast.