We all have different reasons for wanting to connect with others. It might be to market our business or sell a product. It might be to run for political office or raise funds for an organization. Or it might simply be to form new relationships with people we don't know. Whatever the reason, truly connecting with others does not come easily for most of us. It demands work and practice in several different areas, all of which are covered in this book: Making meaningful small talk, remembering names, listening well, effectively working a room, using appropriate body language, connecting with individuals when speaking to a group and following up with new contacts effectively. Jeff Johnson draws on his decades of experience in business and politics to help even the most introverted or uncomfortable master these skills and start connecting with others.
