Authenticity
It can be hard to put a specific name to your personal style, and trying to do so can artificially constrain you. Are you a romantic because you like ruffles? What if you like ruffles and bright colors? What if you like ruffles, bright colors, and only organic fabrics? What’s important is that you know what you like and what you want to make. Making what you think is beautiful and useful is a surefire way to create a successful business— authenticity matters so much in a handmade business.