Angela Lam

Red Eggs and Good Luck

• Bay Area readings and book signings at bookstores in San Francisco (targeted); and Santa Rosa (confirmed at Best Wishes)
• Confirmed book review in North Coast Catholic
• Confirmed author interview in The Urban Release
• Long-lead publicity campaign to book review editors and women’s interest editors at select top circulation print magazines for potential review, excerpt, and/or author written article placements to coincide with October 2015 pub month
• Short-lead publicity campaign to book review editors and women’s interest editors, producers, and journalists at select daily print news, online magazines, blogs and broadcast radio/tv, for coverage to coincide with October 2015 pub month.
• Targeted regional and local radio interviews, such as KZST in Santa Rosa
• Targeted public and parochial school appearances at middle schools, high schools, and universities from Sonoma County to Silicon Valley, including San Francisco
• Targeted publicity in conjunction with Multicultural Week, Spring 2015 & Spring 2016
• Targeted blog tour directed at tweens, teens, women’s interest groups, and parenting sites
• Promotion via social media: Facebook, Twitter
• Promotion through author’s website
• Book giveaway on Goodreads
• Book trailer
• Cross-promotion with Suzanne Sherman’s 100 Years in the Life of an American Girl
193 printed pages
Original publication


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