Books
Guo Hongwen

ROBIN LI & BAIDU

In 2000, Robin Li founded Baidu and turned the company into the largest Chinese search engine, with over 80% market share by search query, and one of the world’s largest search engines. In 2005, Baidu completed its IPO on NASDAQ, and in 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 Index. Robin Li & Baidu provides a fascinating account of Li’s life, his motivations, the challenges he faced and the business ideas behind his success.
221 printed pages
Original publication
2021

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