Digital Threads

Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is the ultimate guide for entrepreneurs, small business owners, and marketers looking to thrive in today’s digital-first world. This book provides a clear, actionable roadmap for mastering digital marketing, helping readers transform their approach to building and growing their brand, regardless of budget.

In an ever-evolving digital landscape, it’s challenging to keep up with the rapid changes in social media, SEO, AI, and marketing automation. That’s where Digital Threads comes in. Drawing on over a decade of experience as a Fractional CMO, university educator, and keynote speaker, Neal Schaffer simplifies big-brand strategies for smaller businesses, making them accessible and achievable.

Whether you’re starting from scratch or looking to take your existing business to the next level, Digital Threads empowers you to leverage advanced marketing techniques in a way that’s tailored to your unique needs.

In Digital Threads, you’ll learn how to:

Leverage Big-Brand Strategies on a Small Budget: Neal shares insider tactics used by large corporations, scaled for small businesses and entrepreneurs.

Master Content Marketing: Learn how to create platform-authentic content, develop lead magnets, and build a library of resources that keeps your audience engaged.

Repurpose Content for Maximum ROI: Neal teaches you how to repurpose your existing content across multiple platforms, making sure your message reaches the right people at the right time.

Utilize AI and Automation Tools: Understand how cutting-edge AI tools and marketing automation can streamline your efforts, saving you time and money while increasing your impact.

Boost SEO and Lead Generation: Learn the strategies for improving your website’s visibility, generating high-quality leads, and converting those leads into loyal customers.

Navigate the Challenges of Social Media: Neal guides you through building a dedicated social media following and turning followers into brand advocates.

Scale Your Efforts: Once your brand is established, Digital Threads provides you with the tools to scale your marketing efforts, reach a larger audience, and grow your business sustainably.

Filled with real-world examples, practical exercises, and step-by-step frameworks, Digital Threads offers readers a hands-on approach to mastering digital marketing. Neal Schaffer distills his experience working with top brands and small businesses alike, delivering proven methods that produce results in today’s fast-paced digital environment.

If you’ve ever felt overwhelmed by the ever-growing number of marketing tools and platforms, or you’re unsure how to navigate the shift to digital-first marketing, Digital Threads provides the clarity and confidence you need to succeed. With actionable takeaways from each chapter, you’ll walk away equipped to take immediate steps that will positively impact your business.

Digital Threads is more than just a marketing book—it’s a game-changing playbook for entrepreneurs and small businesses. From SEO and social media to leveraging AI tools, Neal Schaffer guides you through every facet of digital marketing in today’s landscape, helping you create and sustain growth.

Whether you’re a seasoned business owner, a marketing professional, or a startup founder, Digital Threads is your key to thriving in the digital age. Learn how to create a winning strategy that connects all the digital threads of your brand into a unified, successful presence.