The primary target audience are HR leaders who are
seeking to solve their most intractable issues of increasing organisational
performance and employee engagement. They are aware of the power of incorporating perspectives such as OD and psychology to achieve this, but they aren’t
experts in the field.
Secondary
audiences include the following:
·
Membership organisations in the UK, such as the ILM, CIPD, and BPS.
·
UK Business Schools and Executive Education Departments, such as Roffey Park.
Management consultants who will have an interest
in applying the concepts in the book within their client organisations.