Writing and crafting a textbook and attending to authoring tasks is a time-consuming, complex—some would say monumental—project, even harrowing at times. This updated and expanded third edition will empower you to undertake textbook development by guiding you through the nuts and bolts of the development process, and providing essential background information on the changing higher education publishing industry, as well as how to choose a publisher, write a textbook proposal, negotiate a publishing contract, and establish good author-publisher relations.
You'll also get 22 samples and templates, and in a new feature called «Author to Author», you'll get an inside look at how many of the concepts introduced in the book have been put into practice by successful textbook authors.
