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Dharmesh Shah,Halligan Brian

Inbound Marketing, Revised and Updated

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Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
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258 printed pages
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Quotes

  • Lliahas quoted9 years ago
    Open your calendar and book two hours a day for the next three months to dedicate to getting found, converting, and making better decisions using inbound marketing.
  • Lliahas quoted9 years ago
    Execute—This is the key to the entire model. Without measurable results, the other E's are of little use. Executers recognize that activity and productivity are not the same and are capable of converting energy and edge into action and results.
  • Lliahas quoted9 years ago
    Jack spent 50 percent of his time on talent acquisition, evaluation, and development. He had four criteria he used for evaluating talent at GE:
    Energy—Individuals with energy love to “go, go, go.” These people possess boundless energy and get up every day ready to attack the job at hand. High-energy people move at 95 miles per hour in a 55-mile-per-hour world.
    Energizers—These people know how to spark others to perform. They outline a vision and get people to carry it out. Energizers know how to get others excited about a cause or crusade. They are selfless in giving others the credit when things go right, but are quick to accept responsibility when things go awry.
    Edge—People with edge are competitive types. They know how to make the really difficult decisions, such as hiring, firing, and promoting, never allowing the degree of difficulty to stand in their way.

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