Andi Zeisler

We Were Feminists Once

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Feminism has sold out, or so argues Andi Zeisler, the founding editor and creative director of Bitch magazine: Today's feminism is a choose-your-own adventure story. Women can choose which aspects of feminist empowerment sound the sexiest, and hype those to the exclusion of more urgent political concerns.
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with “feminist” emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve “it all.” In fact, it's the same kind of sloganeering and wishful thinking that sells low-fat yogurt on TV commercials: get a gym membership, get a job, get a husband, wear a power suit, enter the boardroom. Meanwhile, access to abortion clinics is growing ever more difficult for many women across…
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378 printed pages
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Impressions

  • Fer Silvashared an impression5 years ago
    💡Learnt A Lot
    🎯Worthwhile

Quotes

  • Tamara De Andahas quoted5 years ago
    advertising’s power is both cumulative and unconscious, it will absolutely continue to play a crucial role in the ongoing project of gender equality
  • Fer Silvahas quoted5 years ago
    choices, most women would likely go with the societal flow and take up the roles of wife and mother, rather than vie for a spot in a male-dominated workplace. For Mill, it wasn’t what women did with their choice that was important, but simply the fact that they had it.
  • Fer Silvahas quoted5 years ago
    And this empowerment was certainly of a piece with the neoliberal ideal in which individuals operate independent of cultural and economic influence, proving that all you need to succeed—or, in liberatory terms, to achieve equality—is the desire and will to do so
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