Content Strategy for Mobile

And for those who would argue that mobile mostly users can still access your website via desktop, let’s be clear about who gets to make that choice: they decide how and when they want to access your content, not you.

Because you can use page titles in multiple places, write standalone headlines so that they can serve as page headers and links

The following headlines are used for both the article title and the link title on landing pages and in search engines. They offer keywords and an enticement to click (http://bkaprt.com/csm/43):
15 Case Studies to Get Your Client on Board With Social Media (Mashable,http://bkaprt.com/csm/44)
Scott Forstall, the Sorcerer’s Apprentice at Apple (Bloomberg Businessweek,http://bkaprt.com/csm/45)
What Everyone Is Too Polite to Say About Steve Jobs (Gawker,http://bkaprt.com/csm/46)

Reusable content: content has been developed to maximize reuse across platforms; where that’s impossible, different formats or types of content are available.
Structured content: discrete content chunks can be combined in different ways for different platforms.
Presentation-independent content: design decisions can be made by the platform, rather than having style and format imposed on the content.
Meaningful metadata: category, tag, author, and date information can be used to filter or highlight content, and metadata can be used to help platforms decide which content to display.
Usable CMS interfaces: content management UI and workflow encourages people to create well-structured and metadata-enhanced content, without letting them fall back on making styling choices.
Let’s look at each of these in turn.

It even means you’ll have a fighting shot at getting your content onto platforms that haven’t been invented yet.

Get your content ready to go anywhere because it’s going to go everywhere.”
—Brad Frost

If you fork your website into separate mobile and desktop versions, then you’re stuck updating both every time there’s a change.

your desktop and your mobile experiences—maybe not exactly the same content presented exactly the same way, but essentially the same experience. Never force users to go to the desktop website for content they’re seeking on a mobile device.

Sharing content with our friends and colleagues is one of the bedrock ways we communicate these days.

We cannot predict future behavior from a current experience that sucks