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Robert Bly

How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

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  • Menna Abu Zahrahas quoted4 years ago
    There are relatively few self-storage owners in the United States and there is a scarcity of industry-specific how-to business information aimed at them
  • Menna Abu Zahrahas quoted4 years ago
    For instance, Fred sells books on getting customers for around $20 in niches such as professional speaking and consulting, which have lots of buyers and many writers.
  • Menna Abu Zahrahas quoted4 years ago
    He sells a manual on obtaining customers in the self-storage industry, but this one is packaged in a loose-leaf binder and sells for $100.
  • Menna Abu Zahrahas quoted4 years ago
    Similarly, the fewer competitors you have, the more you can charge.
  • Menna Abu Zahrahas quoted4 years ago
    The smaller the niche, the more you can charge for your how-to information.
  • Menna Abu Zahrahas quoted4 years ago
    And remember, you are competing against other writers and information marketers. If they are 100-percent dedicated to the niche, and you are not, they have the advantage.
  • Menna Abu Zahrahas quoted4 years ago
    This experience made him knowledgeable in self-publishing—another niche—and as the author of parachuting books, he was called by attorneys as an expert witness in cases involving skydiving accidents
  • Menna Abu Zahrahas quoted4 years ago
    When he looked around for good parachuting books, he couldn’t find any, so he began writing and publishing them himself.
  • Menna Abu Zahrahas quoted4 years ago
    Dan is a sky diver, so he knows parachuting.
  • Menna Abu Zahrahas quoted4 years ago
    All three niches are based on his life experiences
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