The Charismatic Edge: The Art of Captivating and Compelling Communication

bridges that connect to each other. When you learn something for the first time, your brain creates a new bridge (also called a synaptic connection) between neurons, and the more you practise it, the more you reinforce that connection so that it becomes permanent.

There are billions of brain cells or neurons in our brain. Between them there are nerve connections or

I fundamentally believe that if you want to succeed in this life you need to do whatever it takes to ensure that you’re doing all you can.

THE ‘HABITS OF SUCCESS’ EXERCISE

In other words, always make sure you create the impression you want in all the people you meet, not just those you want to influence.

You need to consider what’s so important about what you have to say, and why people need to listen.

1. Imagine who you would be at your best or who you have been at your best.

2. See a film of yourself being really confident in a charismatic way. Make it really vivid and real. Change the submodalities so the image is crystal clear and vividly strong.

3. Step into the film and see through those eyes, hear through those ears, feel through those feelings. Run through the entire film and let yourself feel all the feelings filling you.

: thinking in useful ways, which makes you smart; looking after yourself and being confident in yourself, which makes you attractive; being comfortable on your own, which makes you cool; doing what you do for a purpose and not giving up, which makes you successful; and practising what you do and being okay with mistakes, which makes you skilled

So, what is the truth about you?

This belief is simply the most useful way of thinking about ‘failure’. Remember, failure is a concept that was created by someone at some time in the past. It doesn’t actually exist.

All that happens when you ‘fail’ is that you don’t happen to get the result you wanted. Instead, you get a different result. Therefore you simply receive the information that what you did didn’t work and that you need to try something else.

Failure is just feedback that can help you become more successful, and every time you don’t succeed is a rare and unprecedented opportunity to learn something new.