A famous professor of finance once lectured a group of successful investors on how markets behave. His talk painted a profound vision of how the world works but offered little in the way of practical investment advice. The audience, which had come seeking not wisdom but wealth, grew restless. When the professor invited questions, the first was overtly hostile and entirely predictable: “If you’re so smart, how come you’re not rich?” The professor (who was in fact the richest person in the room, but that’s another story) responded, “If you’re so rich, how come you’re not smart?”