William Lidwell,Jill Butler,Kritina Holden

The Pocket Universal Principles of Design

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Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.
Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.
This book is currently unavailable
260 printed pages
Original publication
2015
Publication year
2015
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Quotes

  • Вадим Мазурhas quoted2 years ago
    • When people eat a diet rich in fruits and vegetables, carotenoids give their skin a subtle, but detectable, yellow glow. This glow increases attractiveness
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    • Accordingly, systems should clearly indicate their status, the key actions that can be performed, and the consequences of those actions once performed.
  • Вадим Мазурhas quoted2 years ago
    von Restorff Effect
    Uncommon things are easier to recall than common things

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