Books
Andrew Levy

Secrets of Success in Brand Licensing

  • Menna Abu Zahrahas quoted2 years ago
    management process responsible for identifying, anticipating and satisfying consumer requirements profitably.”
  • Menna Abu Zahrahas quoted2 years ago
    The Chartered Institute of Marketing (CIM) defines marketing a
  • Menna Abu Zahrahas quoted2 years ago
    Beanstalk (Paris Hilton)
  • Menna Abu Zahrahas quoted2 years ago
    Fluid World (Hello Kitty)
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    Entertainment One (Peppa Pig)
  • Menna Abu Zahrahas quoted2 years ago
    Thank you to all the Licensing Industry experts we spoke to who have each given generously of their time and expertis
  • Menna Abu Zahrahas quoted2 years ago
    Neuro Linguistic Programming is the study of the structure of excellence.
  • Menna Abu Zahrahas quoted2 years ago
    Judy has now semi-retired from Market Research and is a writer and NLP Trainer/ Coach. She writes children’s fiction as JudyBee www.judybee.biz and NLP books for the family www.nlpkids.com
  • Menna Abu Zahrahas quoted2 years ago
    Judy has an MA in International Marketing and Post Graduate Diploma in Market Research. She trained at Taylor Nelson and then with Bill Schlackman, the founder of Qualitative Research in the UK.
  • Menna Abu Zahrahas quoted2 years ago
    Kidscreen (US), AQR (Lisbon), Brand Licensing Show Seminar (London) , LIMA Seminar, Advertising Festival (Paris) Kiddie Marketing (Madrid) and The Media Trust.
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