The Challenger Sale
This book is currently unavailable
316 printed pages
Impressions
- M. Irfan Hasanshared an impression8 years ago
👍Worth reading💡Learnt A LotThis book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Quotes
- b3952001779has quotedlast year
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want. - Ryan Lexerhas quoted4 years ago
This is exactly where we see Relationship Builders struggle all the time. - Ryan Lexerhas quoted4 years ago• Rep offers unique and valuable perspectives on the market.
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