HOW DO CULTURE AND LEADERSHIP IMPACT THE PERFORMANCE OF A TEAM?
For the past thirty years, one organization in baseball has stood taller than all the rest: the New York Yankees. In Culture of Excellence, Colin Cerniglia takes us inside baseball's most successful franchise to uncover compelling and useful lessons in leadership.
Culture of Excellence is transformative in its premise: it shares strategies you will want to apply and knowledge you can acquire to effectively improve your team and motivate your people. The Yankees are the premier franchise in baseball, but in spite of all the excellence, their organizational structure wasn't always intact. You'll discover how one of the most powerful owners in sports history, by changing his leadership style, positively altered the fortunes of the franchise long after he has passed away. And, you'll see how the people of the Yankees have powerful stories that illustrate the crucial elements of excellence that can lead to trust and transformation while offering insight into the constantly evolving business of baseball.
WITH THREE FOUNDATIONAL PILLARS, YOU CAN BECOME A MORE EFFECTIVE LEADER AND BUILD A CULTURE OF EXCELLENCE THROUGH STORIES FROM THE YANKEES.
