Jo Anne Olian

Children's Fashions 1900–1950 As Pictured in Sears Catalogs

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The pages of this new book, excellently reproduced from rare copies of Sears catalogs, depict what average American youngsters, ages 4 to 16, were wearing during the first half of the twentieth century. Here, among other items, are Knickerbocker suits from 1914, starting at $1.95; elegant organdy and chiffon party dresses from 1918, selling at an average price of $4.28; boys' cowboy, Indian, and baseball outfits for less than two dollars; aviator helmets, knitted hats, and golf-styled caps, all under $1.00; and a selection of fashionable coats for the high school crowd in 1946, starting at $12.98. A rich social document that will interest a wide audience of social historians and fashion enthusiasts, this panoramic window to the past will also appeal to anyone fascinated by fashions of a bygone era.
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1,601 printed pages
Original publication
2013

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