Steve Lohr

Data-ism

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By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a stack two-thirds of the way to the moon. Now, that's Big Data.
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. The vital raw material of today's information economy is data.
In Data-ism, New York Times reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy. But more is at work here than technology. Big data is also the vehicle for a point of view, or philosophy, about how decisions will be—and perhaps should be—made in the future. Lohr investigates the benefits of data while also examining its dark side.
Data-ism is about this next phase, in which vast Internet-scale data sets are used for discovery and prediction in virtually every field. It shows how this new revolution will change decision making—by relying more on data and analysis, and less on intuition and experience—and transform the nature of leadership and management. Focusing on young entrepreneurs at the forefront of data science as well as on giant companies such as IBM that are making big bets on data science for the future of their businesses, Data-ism is a field guide to what is ahead, explaining how individuals and institutions will need to exploit, protect, and manage data to stay competitive in the coming years. With rich examples of how the rise of big data is affecting everyday life, Data-ism also raises provocative questions about policy and practice that have wide implications for everyone.
The age of data-ism is here. But are we ready to handle its consequences, good and bad?
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274 printed pages
Original publication
2015
Publication year
2015
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Quotes

  • Anindya Khas quoted8 years ago
    Without advances in technology, there is no progress. But technology alone isn’t destiny by any means. For technology to really pay off, other crucial ingredients must go into the recipe: investment, time, and the optimism to keep going, to keep spending the dollars and energy to make things happen.
  • Anindya Khas quoted8 years ago
    There is a natural tension between the measurement imperative and measurement myopia. Two quotes frame the issue succinctly. The first: “You can’t manage what you can’t measure.” For this one, there appear to be twin claims of attribution, either W. Edwards Deming, the statistician and quality control expert, or Peter Drucker, the management consultant. Who said it first doesn’t matter so much. It’s a mantra in business and it has the ring of commonsense truth.
    The second quote is not as well known, but there is a lot of truth in it as well: “Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein usually gets credit for this one, but the stronger claim of origin belongs to the sociologist William Bruce Cameron—though again, who said it first matters far less than what it says.
  • Anindya Khas quoted8 years ago
    Decisions of all kinds will increasingly be made based on data and analysis rather than on experience and intuition

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