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Jeanne Liedtka,Tim Ogilvie

Designing for Growth: A Design Thinking Toolkit for Managers

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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287 printed pages
Original publication
2011
Publication year
2011
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Quotes

  • b1784340806has quoted7 years ago
    Professional doubters are much better at judging than creating.
  • b1784340806has quoted7 years ago
    Designers lean into uncertainty, while managers often deny or fight it
  • b1784340806has quoted7 years ago
    And no amount of data about yesterday will solve the mystery of tomorrow

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