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Jeanne Liedtka,Tim Ogilvie

Designing for Growth: A Design Thinking Toolkit for Managers

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  • b1784340806has quoted7 years ago
    Professional doubters are much better at judging than creating.
  • b1784340806has quoted7 years ago
    Designers lean into uncertainty, while managers often deny or fight it
  • b1784340806has quoted7 years ago
    And no amount of data about yesterday will solve the mystery of tomorrow
  • b1784340806has quoted7 years ago
    First, design is all about action, and business too often gets stuck at the talking stage
  • b1784340806has quoted7 years ago
    Inefficiency and ambiguity are both conditions of the design process
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