There are many books on strategy, but very few focus on helpingthe CEO fulfil their role in leading strategy in their organisation. The CEO's Strategy Handbook will give CEOs and senior executivesprovocative insights and pragmatic advice to setting strategy, leadingthe strategy process, and turning winning strategies into great results. The term 'strategy' has, with the help of consultants andacademics, developed a mystique that makes it sound difficult,complicated and only for people with an IQ greater than 150. Thisbook aims to smash through this misconception, and show CEOsthat strategy is a critical element in improving the performance oftheir business and is a straightforward – and even enjoyable – processthat they can feel confident in mastering. The fundamentals to great strategy and effective implementationremain the same. Setting a clear direction, rigorously identifyingand pursuing opportunities where the organisation has competitiveadvantages, are the ways in which the CEO can make a strategycome to life and deliver dramatic and sustainable success. This book shows CEOs how they can make this happen in theirorganisation. It will include case studies, self-tests, interviews withleading CEOs, charts, frameworks and action plans to help bring theideas alive for my readers. Stuart Cross is a consultant, coach and speaker who helps world classcompanies dramatically accelerate profit growth.
