have dominated K-pop right up to the present day.
For over twenty years, K-pop has looked to the West for musical influences, taking in rock, pop and R&B, as well as hip-hop and rap music. This has all been assimilated into a style that has distinctive Korean characteristics. The Korean public demand entertainment; K-pop acts are attractive, colourful and visually interesting. Choreography is a major component, as is vocal performance, whether in upbeat bops or doleful ballads. Despite some recent high-profile scandals, Korea remains a conservative and morally strict country. Songs with references to sex, drugs and alcohol are often banned from radio and TV, and artists are expected to remain charming and innocent at all times.
Korean television is watched by millions and can be key to the success of K-pop acts. Music shows proliferate with Inkigayo, Show! Music Core, Music Bank, M Countdown, Show Champion and The Show guaranteeing there is a pop programme on TV most days of the week. The fact that the shows usually feature ‘live’ acts instead of music videos ensures that performance is a prized aspect of K-pop. On-point choreography, stage presence, stunning outfits and good looks are just as essential as the