Have you ever pictured yourself as an entrepreneur? Wondered what it takes to start your own business? Fought to shrug off your personal doubts and join the ranks of independent business owners living their dream? The entrepreneurs in That'll Never Work will captivate you with their stories of success earned, competition burned, and lessons learned. That'll Never Work profiles some of Canada's most successful business people: Tracey Clark (Bridgehead Coffee), Wayne Renick, Alf Garvin, and Brent Boyle (Jersey City Canada/Capz Canada), Charlie Spiring (Wellington West Capital Inc.), Barb Stegemann (The 7 Virtues Beauty Inc. & The 7 Virtues Communications Group), Jim Deslaurier and Denis Staples (Deslaurier Custom Cabinets Inc.), Stephen McIntosh (Factory Optical/Optics International/EyecandyOptiks), Gayle Robin (StrategicAmpersand), Robert Mills an Ray Mills (KUDU Industries Inc.), Gerhard Rauch (Helton Industries), Vivian Risi (Royal LePage), Louis Anagnostakos and Ted Manziaris (Turtle Island Recycling), Rivers Corbett (Relish Gourmet Burgers), Jory Lamb (VistaVu Solutions), Natalie Macaulay (Emerge Learning), Kevin Wong (Nulogy Corporation), Benoit La Salle (SEMAFO), Ray Price (Sunterra Group), Steven Gupta (Easton's Group of Hotels), Paul Walker (Surface Mount Technology Centre Inc.). Recalling the mistakes they made, the lessons they learned and who they learned them from, That'll Never Work gives us an insider's view into the triumphs and trials of some of Canada's most resilient entrepreneurs.